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The blank carries a casting weight,
and it is the number that decides every lure you can throw.

Rods for the lure, the lake bed, the whip and the beach, reels for each of them, sounders and bait boats — then the line, the lures, the hooks, the leads and the bait bought again every season. Compared on the lines that decide whether a purchase was worth making: what casting weight a blank really carries, whether a reel size holds enough of the line you use, what a test curve in pounds actually means, and which of two rigs suits the bottom you fish. Priced on the Amazon store in your own country.

Categories covered
46
Products reviewed
140
Accessories & spares
181

Start from the water you actually fish

20 families bought once and kept for years on end, 26 that wear out, run out and get bought again. Each hub compares one family and opens with a straight answer to “which one should I buy?”, followed by the published figure most often misread when buying it.

Three rules this site holds to on every page

  • Ordered on published figures, never on what a sale pays

    Commission has no say in where anything ranks. When the mid-priced reel is the sensible buy because its size holds enough of the line you actually use, the page says so plainly — and when a dearer landing net earns its cost because its mesh is rubberised and will not strip a flank, the page explains exactly that.

  • The deciding figure, in the unit its maker chose

    A casting weight given in grams rather than by adjective; a test curve in pounds kept beside the fact that it describes a casting load and not a fish; a line diameter kept beside the breaking strain it goes with, because one without the other says nothing; a newton rating named as what a buoyancy aid does, not as a grade. Each appears in the maker’s unit with its source named. A figure no maker published is marked as missing, never filled in.

  • Sent to the Amazon store that can really deliver it

    A press opens the same reference on the Amazon store for wherever you are reading, priced in your own currency. Where a model has no offer on that store — and a four-metre surf rod is stocked, shipped and priced very differently from one market to the next — the page says so instead of sending you to a listing that has gone.

Browse every review

The tool we use ourselves

Reference settled? The figure beside it still has to be worth something.

Tackle gets bought the week before the trip, which is the worst possible moment to judge a price: demand on these shelves climbs from March and falls away after September, so a figure struck through in June says nothing whatever about what the same reference cost in December. UniverTrack keeps a week-by-week history for each retailer, so a reduction can be held against a figure somebody actually paid rather than one written for the banner — and it says when the moment to order has genuinely come.

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